“One case in point would be the habiting and adornment of the human body. Being unable, as yet, to transcend the senses of sight and touch, we must admit the value, psychologically, of the self-confidence and consequent poise created in man or woman by proper clothing and grooming–but where is fashion ordered, and to what end? Is the matter arbitrated by worthy creative artists or by cunning profit-seekers far more interested in human weakness than in human progress?” 

http://www.youtube.com/watch?v=aca1G9TcKY8

Big thanks to filmmaker Erik Alskog, assistant Gavin Andrews, and bride and groom Kelly & Aaron.

It’s pretty tangible: in this world, a body needs clothes.  You’ll know this particularly well if you’ve ever found yourself miles from home and jacketless when a cold rain starts to fall. One of the joys of bicycling is the being-in-the-world-ness of it. Riding establishes a certain intimacy with the weather: if you rode here, you probably know which way the wind is blowing, if it’s really as cold out as it looks, whether it smells like rain or not. And then there’s the land-which you know uniquely and corporeally because you flexed your own muscles to negotiate the rises, curves, and dips, felt your blood and your balance respond. It’s clothing that you put between your flexing muscles and the weather, and it is supposed to serve both. 

Clothes making is serious business, like farming and homebuilding and, like food and houses, you can buy the processed and the pre-fabbed–and sometimes you have no choice–but there’s usually not a lot of joy in that. Telaio wool bicycle clothing is the real thing: thought-up, patterned, and constructed with intergrity in Ballard, for your body and the world. Wool is a fiber that’s been, quite literally, perfected by evolution to keep a body comfortable in all sorts of extreme and not so extreme conditions: it insulates, repels water, wicks, breathes, and is naturally anti-bacterial.  A refined yet utilitarian aesthetic means that you can wear Telaio clothing anywhere and everyday, and look good both on and off your bicycle. For men’s trousers, vests, and caps and the women’s ‘everyday’ dress, visit Hub and Bespoke in the Fremont neighborhood (www.hubandbespoke.com), or email katharine.e.w.andrews@gmail to make an appointment at the production studio in Ballard.     

The Everyday Dress!